If you're having trouble viewing this email, you cansee it online.
Image Credit: freepik
Welcome to the March edition of our newsletter. As you will see below, there has been a LOT going on at MassEnergize and in our communities! From heat pump coaching social media campaigns to education and outreach about practical steps you can take to reduce carbon pollution, we continue to build the movement for a cleaner, healthier world.
As always, please reach out to let us know what else we can be doing to support you or your community on the road to a healthier planet for all!
MassEnergize is thrilled to partner with the City of Melrose to expand access to clean heating and cooling solutions through Melrose's free Heat Pump Coaching service. This initiative connects residents with expert guidance, helping them confidently transition to energy-efficient heat pumps.
To maximize the program’s impact, MassEnergize designed and launched a full-scale, three-month marketing campaign, crafting a suite of outreach materials to ensure broad community engagement. From Facebook and Instagram posts to reels, branded graphics, and even yard signs, we created a cohesive campaign to build awareness and drive participation. Our team also refined messaging and branding to make the program more accessible and appealing to Melrose residents.
To measure effectiveness, we’re using Bit.ly links to track engagement across different social media platforms. This data allows us to see which channels and messages are most impactful, helping us adapt and refine the strategy in real time for maximum reach.
By combining expert coaching with a data-driven digital strategy, this collaboration is making it easier for residents to take action—reducing carbon emissions and moving the city closer to its climate goals.
Would your community benefit from a similar campaign? MassEnergize provides customized outreach strategies to help towns and cities accelerate local climate action. Get in touch with us here to explore how we can support your initiatives!
Exciting Updates for the 2025 Community Climate Leaders Conference!
Registration is in full swing for the second annual Community Climate Leaders Conference, taking place on April 30, 2025, at Bentley University in Waltham—and we have an incredible lineup in store!
Explore New & Returning Breakout Sessions We’ve refreshed our breakout sessions to bring you even more actionable insights and hands-on learning. Back by popular demand, the Municipal Roundtable will return, offering a unique space for municipal staff and leaders to share challenges, ideas, and strategies for driving climate action in their communities.
New this year: the Resource Breakout Session—a hands-on opportunity to explore powerful tools designed to support local climate action - from community level GHG calculators to personal electrification planners and more. In just 30 minutes, you'll dive deep into one key resource, learn how it can enhance your work, and connect with experts who can help you bring it to life in your community.
An Energized Evening Program We’ve amped up our late afternoon and evening offerings! New for 2025, the Non-Profit Exhibitor Fair from 4-5pm will give organizations a chance to showcase their work and connect with climate leaders. If your nonprofit wants to raise awareness and highlight how your mission supports local climate action, check out our Non-Profit Exhibitor Flyer here for details!
And finally, don't miss our featured Climate Film! We’ll close out the conference with a screening of Inundation District, a powerful documentary about climate resilience, followed by a live Q&A with director David Abel.
Don’t Miss Out—Tickets Are Selling Fast! Last year’s conference sold out, and demand is high again this year. Secure your spot today and be part of this inspiring day of collaboration, learning, and climate action!
We are looking for a few volunteers to help with the organization of the event. If you have any ideas or would like to be involved in any way, please reach out to us here.
The Community Climate Leaders Conference 2025 relies on the generous support of our sponsors. Thank you to our Gold Sponsor - Mass Save!
After securing Green Communities grant funding, Williamstown began looking for a way to develop an interactive website to guide residents in reducing emissions. “We were thrilled to find an organization like MassEnergize that had already developed an interactive website and could provide technical support and networking so we could learn from others,” said Nancy Nylen, a member of the Williamstown COOL Committee.
Energize Williamstown featured on Willinet, a local community television station, to promote its launch.
The initiative’s biggest milestone so far has been the launch of the Energize Williamstown website, which offers residents clear, actionable steps in key focus areas like buildings, transportation, clean energy, solid waste, and natural resources. Outreach efforts have included town-wide mailers, local TV promotions, and upcoming virtual and in-person events to drive engagement.
The team is also encouraging residents to opt up to 100% renewable energy through the town’s community choice electricity aggregation program. By the end of the year, Energize Williamstown hopes to see 500 households sign up and 700 climate actions taken. Residents can get involved by visiting Energize Williamstown, joining the site, and taking action.
Inspired by their success? Contact MassEnergize to bring a similar program to your community!
Community of Practice
Thank you to everyone who joined our February Community of Practice meeting! We had an engaging session with Kit Wu fromLaminar Collective and Carey Buttfield fromEcoNatick, who shared valuable insights on heat pump trends and the power of Repair Cafés.
Kit provided key updates on heat pump pricing, refrigerant changes, and affordability strategies for 2025, sparking discussions on rising costs, weatherization quality, and ways to advocate for bulk purchasing deals. Carey highlighted how Repair Cafés help reduce waste by fixing everyday items, and with Natick’s 6th event coming up in May, we explored how these events could be paired with energy coaching for even greater impact.
Thank you to everyone who joined our Heat Pump Water Heater Webinar, co-hosted by plugIN and Resilient Swampscott! It was fantastic to see participation from over 10 communities across the state, coming together to learn about this key step in home electrification.
A special thanks to Bob Zogg from theHeat Smart Alliance for sharing his expertise and valuable insights!
Missed the webinar? Find the recording, resources, and presentation here.
(March 15th, 1-3 PM - The General Store, Harvard, MA 01451 - 2nd floor)
Is solar right for you? Harvard's Climate Initiative are hosting their first community Solar Coaching session at the General Store. Here’s your opportunity to find out!
Andee Krasner (Greater Boston Physicians for Social Responsibility and co-author with Rocky Mountain Institute of a report on gas stoves) will share the facts about gas stove risks and the benefits of induction cooking.
We’ll also hear from neighbors using induction cooktops, plus plenty of time for Q&A. Find more event info here!
Join Groton Environmental Action's second Visible Mending event! There will be folks there to help you with potential designs and some will bring examples to inspire you. Bring your own clothes that need mending.
.png)
.png)
.jpg)
.png)
.png)
.png)
(1).png)
.png)
.png)
.png)
.png)
