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Last week, at the Economic Development Commission of Florida Space Coast’s 2024 Annual Meeting, our community joined together for the unveiling of the first-ever community-wide brand for our region- "Florida's Space Coast: Tomorrow Launches Here"

This new brand with its vibrant colors, iconic logo, and resonating tagline "Tomorrow Launches Here" showcases that no matter which direction humanity heads next, its launchpad is Florida’s Space Coast. With over 3,000 individuals contributing to this collaborative initiative, the community's participation and support played a significant role in making this unveiling a true success.

This involvement showcased how our community comes together to make a better tomorrow. This sentiment was captured by FLORIDA TODAY journalist John Torres in his piece “County's new brand fills me with hope for tomorrow.”